Dieline獎已進入第15個年頭，仍然是世界上最大的全球包裝設(shè)計競賽之一，旨在表彰全球最優(yōu)秀、最聰明的設(shè)計師和機構(gòu)，他們創(chuàng)造了產(chǎn)品包裝，提高了人們對品牌包裝設(shè)計巨大價值的認識。
近日，Dieline宣布了2024年度獲獎名單，向多達41個類別的137名獲獎者頒發(fā)獎杯，不僅有大膽創(chuàng)新的設(shè)計，還有許多品牌致力于無塑料材料的使用。一起來看下今年的獲獎作品！
1.BEST OF SHOW
Sitch Hair
by Lyon & Lyon
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客戶的簡介是創(chuàng)造美麗、獨特的定制包裝，并重點關(guān)注可持續(xù)性。團隊縮小了主要容器的設(shè)計范圍，使其足夠令人滿意，人們會想把它們放在浴室里。半圓柱形的瓶子可以整齊地鑲嵌在一起，還可以平坐在浴室墻上，節(jié)省空間。曲面軟化了容器的另一側(cè)，當與匹配的SKU放在一起時，會形成一個完整的圓柱體。在機身的正面和背面，我們開發(fā)了一系列標簽壓花，無論是空的還是滿的，都很好看。沙子色的瓶子采用緞面麥稈效果，看起來像一個陶瓷瓶。
2.STUDIO OF THE YEAR
Wedge
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3.EDITOR’S CHOICE
OMY Laboratories
Wedge
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Omy Laboratories是一個護膚品牌，專門生產(chǎn)定制的個性化產(chǎn)品。全新的標識設(shè)計使用粗體無襯線字體，上標有“實驗室”或“實驗室”。副襯線字體平衡了主字體，增添幾分優(yōu)雅。此外，還創(chuàng)建了一個顏色系統(tǒng)，以顯示每種產(chǎn)品的不同功能，如“超級舒緩”、“多功能”、“超級保濕”和其他護膚相關(guān)功能。顏色系統(tǒng)以白色背景為背景，使功能在包裝上更加突出。
4.PLASTIC-FREE INNOVATION
OF THE YEAR
Vivomer
Shellworks
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Shellworks的Vivomer是一種純素食和可堆肥的單一材料，由土壤和海洋環(huán)境中的微生物組成，基本上是魚類食物。天然聚酯材料的性能就像塑料（它最適合用作浴缸和罐子），扔掉后，將在52周內(nèi)完全消失。更好的是，它不留下微塑料。
5.REBRAND OF THE YEAR/Best of Brand Identity
Togo – New Visual IdentityMarimo
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意大利的Marimo以明亮的色彩、動態(tài)的插圖細節(jié)和豐富的個性為巧克力品牌Togo進行了大膽的升級。雖然舊品牌有著20世紀經(jīng)典的餐桌外觀，但更現(xiàn)代的重新設(shè)計使用了涂鴉式的細節(jié)和大膽、活潑的無襯線來吸引眼球。
6.DESIGN FOR GOOD AWARD
Corrections – The PrisonerScottish Malt Whisky Society
STCKMN
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現(xiàn)在，Dieline Design For Good Awards已進入第四個年頭，旨在表彰那些處理對他們有意義的問題和必要事業(yè)的機構(gòu)和創(chuàng)意人員。蘇格蘭麥芽威士忌協(xié)會（Scottish Malt Whisky Society）與STCKMN（蘇格蘭格拉斯哥設(shè)計師克里斯·威爾遜）合作，以一款直接在蘇富比拍賣行拍賣的威士忌慶祝了成立40周年。這款威士忌被恰當?shù)胤Q為“唯一的一滴”，它是一個手工制作的紙雕，突出了里面的液體和它在其中陳釀了33年的雪利酒桶之間的關(guān)系。STCKMN還使用了木桶中的木屑，并將其融入雕塑本身。此外，醉醺醺的金色以波紋的形式象征，一滴就代表了令人難以置信的限量發(fā)行。
7.DESIGNALYTICS DESIGN
EFFECTIVENESS AWARD
CVS Beauty
CBA USA
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設(shè)計分析有效性獎旨在通過突出包裝設(shè)計對消費品牌的影響，幫助提升包裝設(shè)計的作用。今年的獲獎者授予了CBA USA，表彰其在CVS Beauty品牌上的工作，這是該獎項五年歷史上第一位獲得該獎項的自有品牌。多年來，CVS的Beauty 360品牌一直通過提供高質(zhì)量的美容和個人護理產(chǎn)品，通過這次重新設(shè)計，CVS Beauty做出了革命性的轉(zhuǎn)變——完全取消了Beauty 360品牌，取而代之的是熟悉的CVS，同時傳達產(chǎn)品功效、優(yōu)質(zhì)性和包容性。
8.Best of Food
Smallhold
Gander
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Smallhold通過垂直農(nóng)業(yè)種植特色蘑菇，并用其最新的由食物垃圾制成的香蒜醬，為消費者提供一種鮮味醬汁，用于蘸醬和涂抹。蟾蜍形狀的頂部直觀突出產(chǎn)品屬性，簡潔且可愛。
9.Best of Beverage
30 Knots Distillery
Clay Andrews
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這款以燈塔為靈感的瓶子，受澳大利亞地形啟發(fā)，在質(zhì)地厚重的紙張上疊加箔片、清漆和壓花，郵政編碼則以浮雕的形式置于瓶身正中。
10.Best of Health, Beauty,& Personal Care
Uoga Uoga KidsAndstudio
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Uoga Uoga Kids將肥皂、洗發(fā)水和乳液擬人化，賦予它們萌趣的表情，孩子們還可以用可重復使用的貼紙來裝飾它們。紫色包裝足夠時尚和簡單。
11.Best of Home, Shopping,& Other Markets
SmartDevilShenzhen Tigerpan Design Co., Ltd.
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深圳Tigerpan Design的SmartDevil屏幕保護器包裝正是依靠其dieline的聯(lián)鎖特性實現(xiàn)的。雖然回收因素是一個明顯的優(yōu)勢，但你不能忽視該品牌如何使用風格化的、以類型為靈感的圖形來準確地翻譯產(chǎn)品，從而做出大膽而有趣的展示。
12.Best of Sustainability
UniSleepHangzhou XIVO Design Co., Ltd./ UniSleep
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UniSleep的枕頭不用多層包裝，而是一盒一周期。保護產(chǎn)品的枕頭也用于運輸，枕頭裝在可重復使用的布袋中。枕頭的產(chǎn)品信息也印在包裝內(nèi)，沒有多余的紙張。一旦人們拿到包裹，它就會從外到內(nèi)展開，給他們一種非常漂亮的開箱體驗。
接著再來看下各大品類的獲獎作品！
1.FOOD
Pasta Agnesi
Auge Design
Hera nei Campi
Multiverse Studio
Magic Spoon Treats
Center Design
Jokilaakson Juusto’s Clarified Butter
Studio Hellsten
Oatier
ALLGOOD
Miyoko’s
Hatch Design
Yellowbird
Gander
CASA MARRAZZO 1934 – CANNED RANGE
Auge Design
Everiday
Midday
Avinka
Boost Brand Accelerator
Low Spread
COR
Isle of Wight Tomatoes
B&B studio
Dan huang
Shenzhen Tigerpan Design Co., Ltd
Cheese Me
Truffl
Paro
Wedge
Truffle Man Chocolate
Rice
Recchiuti
Manual
Ghetto Gastro
CENTER
Riddim
Belief Machines
GEEM Seaweed Snacks Packaging
Avidity Creative
Tiger Buck Beef Jerky
Tiger Buck (Internal)
2.Beverage
Sprinkle Redesign to Reduce
Prompt Design
Aura BoraOlive Oil Martini
Aura Bora
Acqua Selza Sparkling Water
Matter Brand Consultancy
FERRARELLE SOFT DRINKS
Auge Design
Rox Kola
Ale-8-One Bottling Company
SlurpeeRedesign
Safari Sundays
Cha
Wedge
Fortnum & Mason Coffee
OTHERWAY
Fernwood Coffee
Glasfurd & Walker
Mayawell
Heavy
Cha
Wedge
Seabuckthorn Protoplasmic drink
Beijing Perfect Point Design
Quadraft Brewing Zoo Sour IPA
After Path Design
PangPang Pusher
Jens Nilsson
Budweiser Shangzun
Shenzhen Tigerpan Design Co., Ltd.
Ghia Aperitif
Perron-Roettinger
Stay Classy Non-Alcoholic IPA
Doublenaut / Bellwoods Brewery
Dry Wit
Werner Design Werks
Beneduce x Razza
Work by Lule
Frezzcanti
S&Co
Oentologie Senses
JJ Bertran Studio
Avamposto Gin
OlssønBarbieri
Los Dias Magicos
Denomination
Hotel Tango Pride 2023
Young & Laramore
Festif
Wedge
ALTABRUMA
Morillas Brand Design SL
Iron Shoe Distillery
Atlas Branding
Bloc Bottled Cocktails
The Bar Brand People
ROY’S CLUB
Auge Design
Can-Tini
Saint-Urbain
3.Heath, Beauty,And Personal CareRoger & Gallet – Jean Marie Farina
Servaire & Co
Rowan: Packaging so Stellar it Doubles as Decor
Rowan & Paper Tube Co
Caftari
Wayfarer Design Studio
Halsa: Vitamin Sets subion
Shuka
Cannabotech Brand Creation
Design happy Ltd.
The Absorption Company
Herman-Scheer
Miles Deodorant
Buddy-Buddy
Baude Bodycare, Darkwave Utopia Collection
Baude in-house team,
in collaboration with SOS Beauty Group
Thankyou Revolution
Marx Design
Current State
Werner Design Werks
Lion Pose Packaging Design
Rare Eye (Agency) ; Lion Pose ( Brand)
Omy Laboratoires
Wedge
4.Home, Shopping,Other MarketsECHOES CANDLE & SCENT LAB
Studio Born
OMO VIBES
CBA B+G
TREEJUMP Laundry Beads Packaging
inDare Design Strategy Limited / TREEJUMP
Voiello / La Scaramantica 2023
marimo
Lights Off: Seasonal, Ritual based Candles
Priyanka Krishnamohan
Kristin Coffin Jewelry
Nice People
Sister Mary Prayer Candles
Sister Mary
Tales of Scales
Fictionist Studio
Opal Tadpole Camera
Zenpack / Opal Design Team
MAOWOO Cat Food Packaging & Identity
DXD studio
The Play Boxes by Lalo
Lalo
HiRaw! Rebrand
M — N Associates
Gems Cannabified Fruit Chewables
Mindprizm
Dancing Goat Gardens Pre-Roll Packaging
Studio On Fire
Helena Farms 70-Pack Pre-Roll Packaging
Studio On Fire / Studio Good
5.Plastic FreeWASTECARE™: Industrial waste —certified as skincare.
Serviceplan Innovation & Workbyworks Studio
Dymapak- Squeeze and Turn Tin
Box Clever
Eggyolk Coffee’s Merchandise Packaging
Hands Collective Viet Nam
6.Sustainable DesignDizzie Circular Packaging
blond
Compostable Super Bowl Bags 2023
PepsiCo Design
Goodnature – from Earth, to Earth
Good Nature Co., Ltd.
Bloc Bottled Cocktails
Brand Union Sthlm
Redefining Luxury, Redefining Age –Bruichladdich Distillery Co.
Thirst
Element[AL]
Stranger & Stranger
Sustainable Paper Deodorant Packaging
Orora Packaging Solutions
Skin Office Paris Molded Pulp Clamshell
Knoll Printing & Packaging
Ruka EdgeSlick
blond
Figmint
Target/Figmint
Grove Co. 2.0 – Packaging Rebrand
Grove
Acer ebii Smart Bike ECO-Friendly Packaging
Acer Inc.
7.Visual BrandIdentity SystemsCycle.me – Nutrient Timing Food
HAKUHODO DESIGN / HAKUHODO Inc. / dot.me
Mucky Duck Brand
Traction Brands
Flings
Blurr Bureau
Coca-Cola® Creations Y3000
forpeople Limited
The Coca-Cola Company
Eggyolk Coffee
Hands Collective Viet Nam
Hermanos Colombian Coffee Roasters
Fellow Studio
Omy Laboratoires
Wedge
Ivie by Holland & Barrett
Derek&Eric & Kuba & Friends
Avrelle
Ntsal
DNA My Dog
Zulu Alpha Kilo
Freestyle
Studio Marina Veziko
Rewined Candles
SDCO Partners
8.In-HouseCasa Del Rey
Ace Beverage Group
Lucky Bread
A.S Strategy, Branding & Communication
Chobani Flip Limited Edition Halloween Packaging
Chobani
9.Limited-EditionCoca-Cola® Creations Y3000
forpeople Limited
The Coca-Cola Company
The Spirit of Heineken
Design Bridge and Partners
Wing Heong Dragon’s Delight
Fictionist Studio
10.Private Label
Figmint (Private Label)
Target/Figmint
Harvey Nichols: Pleasurama
Design Bridge and Partners
Health Hut Candles
LG2
11.LuxuryL’Odyssée
Agence BEMAD
The Only Drop
STCKMN
KAAL – A Timeless Excellence
Firstbase India
12.Brand Partnerships andCollaborations All Categories
Dom Pérignon x Lady Gaga
Servaire & Co
Hot Wheels x Daniel Arsham MattelCreations Collaboration
Mattel, Inc.
Dr. Squatch Harry Potter Soap Collection
Dr. Squatch
13.Startup Brands
Paro
Servaire & Co
ROY’S CLUB
Auge Design
Fat Miilk Coffee
Truffl
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